Swums

Three Siblings Co. approached Haugaard with a request to update their current candy packaging graphics. The goal was to refresh the packaging graphics for existing flavors to better compete with current candy leaders in the US market. The design needed to be elevated to stand out alongside top brands, with the client expressing a preference for a Galaxy theme. It was important to retain the Swums character icon, Pink Platypus, while enhancing the overall visual appeal. The aim was to create a more compelling design that would resonate with American consumers. Along with the updated packaging, we also developed booth graphics for trade shows to

further support the brand's presence.