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Life
The Quaker brand team tasked Haugaard with redesigning the Life cereal packaging, aligning with the brand’s new purpose: “Celebrate the taste of real life.” The aim was to make Life as relevant to today’s consumer as the brand was when it first appeared in 1971, enhancing the overall flavor while highlighting the nutritional benefits of the cereal. This redesign spanned 41 SKUs, including both cartons and cups. The project’s success
not only revitalized the brand but also prompted our client to request additional collateral, such as limited-time offers,
Club Cartons, Lboards, and promotions.
Services
Brand Strategy, Packaging Design, Photo Art Direction, Production, Illustration, POS Display, 3D Rendering, Ad Design, Club Design
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