Charqs package redesign



The Jerky aisle is saturated

with many offerings, most

having linear architecture,

making it difficult for any

one brand to stand out.

Introducing a circular element

to this packaging draws

attention to the brand and

separates it from the crowded

competition. The charred

branding effect visually

supports the grilled 

proposition with home

made authenticity.

Haugaard Creative

414 north orleans

suite 508

chicago, illinois 60654


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