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Haugaard Coffee Brand

Coffee labels often tell a story, and a unique narrative can strongly resonate with consumers, inspiring them to make a purchase. Our creative team set out to design a coffee logo and label specifically for Haugaard Creative. The project involved incorporating the Haugaard logo and brand identity while crafting a design that captures our agency's distinctive personality fun, quirky, and imaginative. Each designer was invited to reflect on what
Haugaard means to them and expresses that vision through
the packaging. The winning design beautifully
represents what fuels us: design itself.

Luxury Wine

Wine labels can be beautiful art pieces, with many designs that attract different people. Some prefer colorful and eye-catching labels, while others like a more minimalist style. Our creative team set out to design a luxury wine label that would stand out on the shelf. Our first-place winner crafted an elegant Pinot Grigio label featuring a custom logo and embossed details. They also imagined how other varietals might look. Overall, the design strikes a lovely balance between simplicity and a vintage, romantic feel.

Better For You Ice Cream

Choosing ice cream can be overwhelming due to the wide array of brands and flavors available. One idea our team explored is creating an ice cream that offers added benefits. Instead of just being a "treat," it could serve as a "good for you" dessert option, appealing to consumers who prioritize healthier ingredients. Our first-place winner developed an organic frozen Kefir "ice cream" that includes probiotics. The design is playful and highlights the key
benefits of the product.

Bold Cosmetic Packaging

The cosmetics aisle can be overwhelming, with countless products competing for attention. For both men and women, it can be challenging to find brands that use quality ingredients and deliver effective results. The selected design is for a men's shaving cream, proudly developed in the USA, that embraces a retro theme inspired by the classic barbershop aesthetic. With its strong shelf presence and emphasis on "American made" branding, this product is sure to attract attention and establish a loyal consumer following.