The Quaker Chewy Granola Brand team tasked Haugaard with redesigning its packaging for over 160 SKUs, including cartons and wrappers. Our team focused on maintaining the iconic blue and green landscape while introducing a strong flavor identifier. The cohesive design features unified banners and bar placements, enhancing flavor presentation and organizing health claims for easy
reading that improves the consumer experience. This rollout represents the largest collaboration between the Chewy brand team and Haugaard, covering multiple flavors and sub-lines.