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Charqs

The Charqs brand team enlisted Haugaard to refresh the graphics for their pork jerky to enhance its competitiveness in the beef and pork jerky aisle. The objective was to update the printed bags, as the current design featured too many fonts and failed to stand out on the shelf due to the wood-colored background. To improve visibility, we adjusted the background colors and refined the logo treatment. With the beef jerky category experiencing significant growth over the past five years, optimizing the packaging

graphics was essential for attracting new customers

and encouraging purchases.

Services

Packaging Design, Logo Design, Photo Art Direction, 3D Rendering

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