packaging design

Cap'n Crunch

Limited Edition



Cap'n Crunch introduced

new limited edition cereals to address a recent shift in the target demographic,

the "man-child." We had

the opportunity to take a new approach to graphics and back panel games, infusing pop-culture references and hidden

Easter eggs to engage and delight the millennial male.

Haugaard Creative

414 north orleans

suite 508

chicago, illinois 60654


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