Big League Chew

The BLC brand team tasked Haugaard with developing creative and finished artwork to highlight the new Aspartame-Free, Peanut-Free, and Gluten-Free messaging on the existing pouches. This update also involved design optimizations across all six SKUs, including both pouches and trays. Haugaard explored various treatments and placements for these messages while also considering subtle design enhancements. Different fonts and treatments for the flavor communication were evaluated, as the current script was difficult to read. The goal was to clearly reassure parents that the gum was free from aspartame and allergens. The success of the project prompted further requests, including additional package design updates, digital ads,

POS displays, and style guides.