Rice-A-Roni - The Golden Grain Company

Haugaard's challenge was to create a stronger and more consistent Roni brand block at shelf. Simplifying the overall brand color, red for Rice-A-Roni and blue for Pasta Roni, helped to re-establish and reinforce the overall brand essence. The trolley window architecture subtly supports the "San Francisco Treat" tagline and creates a strong billboard effect.

It's an impactful new look that unites the Roni family, while clearly differentiating between the two distinct offerings.

PACKAGE DESIGN, BRAND EVOLUTION