Steel Cut Oats - The Quaker Oats Company

Quaker requested a bold, yet approachable new package to introduce steel cut oats to the mainstream consumer. A saturated color scheme suggests the heartier, deeper flavor of the steel cut oat. The prominent logotype appears to glow, adding a feeling of depth and dimension.

It's a clear differentiation that sets the product apart from more traditional instant oatmeal.

PACKAGE DESIGN, BRAND DEVELOPMENT