Mother's Bumpers - The Quaker Oats Company

Expanding on the Mother's redesign, Haugaard applied the same bold, contemporary look to Bumpers all-natural cereal, without sacrificing its kid-friendly appeal. Whimsical, illustrated back panel games and trivia keep kids engaged, while encouraging them to explore the Bumpers world of wholesome, good-for-you ingredients.

It's a fresh, contemporary look that's bursting with kid-friendly appeal.

PACKAGE DESIGN, BRAND EVOLUTION, ILLUSTRATION