Cap'n Crunch - The Quaker Oats Company

Quaker was looking to invigorate the Cap'n Crunch brand by delivering even more of the excitement that kids crave. Haugaard amp'ed up the breakfast experience with an updated brandmark, and an energized Cap'n that comes to life on-pack.

The 360� experience includes a Crunch Island-themed back panel, where endless, action-packed adventure and discovery keep kids engaged.

PACKAGE DESIGN, CHARACTER DEVELOPMENT, ILLUSTRATION