Poppycock - Ubiquity Brands

Ubiquity Brands, owner of numerous well-loved snacks, was seeking to revitalize the Poppycock brand, positioning it as a more sophisticated snack. Haugaard helped to dial up the packaging and refine the brand image.

The bold, new design creates a sense of vintage nostalgia, and makes a strong impact with consumers.

PACKAGE DESIGN, BRAND EVOLUTION