Land O'Lakes Seasoning - Chicago Custom Foods

Chicago Custom Foods was readying the launch of a new line of seasonings, to be branded with the trusted LAND O LAKES name. Haugaard helped define the overall brand personality, and designed the product packaging.

It's a simple, shoppable design solution, empowering consumers to create their own "everyday gourmet" dining experience.

PACKAGE DESIGN, BRAND DEVELOPMENT, ILLUSTRATION