Fruity Pebbles - Kraft / Post Cereals

Kraft/Post enlisted Haugaard to develop their new Fiesta Fruity Pebbles, targeted at the growing Hispanic market. Licensed character illustrations and back panel games add fun and engagement, while embracing the Hispanic lifestyle and heritage.

Subtle cultural nuances connect with the Hispanic consumer and bring the on-pack celebration to life.

PACKAGE DESIGN, CHARACTER DEVELOPMENT, ILLUSTRATION