Armour Eckrich - Active Packs

Armour Eckrich was readying the launch of new Active Packs, a healthy meal kit alternative for kids ages 8-10. Haugaard developed the brand identity to include the athletic, aggressive qualities that appeal to kids, and the active health messaging that moms love. Individual sports-themed back panels feature games, puzzles and trivia, expanding on the concept of "active fun".

Active Packs Meal Kits is a healthy, on-trend offering that keeps kids on the go and in the game.

PACKAGE DESIGN, BRAND DEVELOPMENT